![]() ![]() ![]() The appeal highlights the loneliness some older people may experience this Christmas and calls on viewers to help make a difference.Įvents are also taking place in John Lewis shops across the country, as branches are paired with a local Age UK group to support a Christmas lunch or social event.Īs the festive season approaches Age UK is calling on people to remember those facing Christmas alone and help make a difference to older people’s lives by donating. The second phase of activity is a fundraising appeal featuring unseen footage from the set of Man on The Moon, narrated by Dame Helen Mirren and made by John Lewis for Age UK. On the day The Man On The Moon ad launched, John Lewis were contacted every two minutes with donations, volunteer offers and enquiries about the charity. Working with their existing charity partner, Age UK, the story highlights the plight of a million older people who can often go a whole month without speaking to anyone. This Christmas the story of a lonely old man sits at the heart of John Lewis’ campaign. This shared sense of compassion and empathy can help to build a genuine connection between the brand and customer. Both of these brands put the charity partnership at the heart of the creative concept. Get On.’ coalition, which highlights the issue of child literacy in the UK.Ī Mumsnet poll chose John Lewis as their favourite Christmas ad this year, with Sainsbury’s coming second. This year their exclusive Mog the Cat story sits at the heart of a ‘Read On. The campaign was developed in partnership with the Royal British Legion and marked the event’s 100th anniversary. 0:00 / 3:43 Sainsbury's 'Mog's Christmas Calamity' Making Of Framestore Framestore 34.8K subscribers 19K views 6 years ago Christmas 2015 saw Judith Kerr’s family favourite literary. Last year Sainsbury’s centred their campaign around the famous ‘Christmas Day truce’ football match between British and German forces. What the larger retailers can offer is awareness, particularly around Christmas when their ads are released to the same fanfare as those for the American Superbowl. While it’s not unusual for new companies to adopt a triple bottom line: social, environmental and financial, it seems to be harder for larger organisations to act with social consciousness in a genuine way. Research shows that 88% of consumers say they are more likely to buy from a company that supports and engages in activities to improve society. ‘A Little Thank You’ is a way of reaching Pret’s two million customers a week with a more poignant Christmas message.Ĭharitable relationships can have a commercial benefit too. Who cares who we’re giving to, as long as we’re giving.īut who are the retailers giving to? This month we saw Pret A Manger donate their entire media space to five charities. ![]() Retailers love to encourage us to spread the festive cheer with friends, family, pets, neighbours and even ourselves. Sainsbury’s, which is considering a bid for Argos owner Home Retail Group, reported a 0.4 per cent drop in like-for-like sales (excluding fuel) in the period at a time when all the established supermarkets are facing a brutal food price war with the discounters such as Aldi and Lidl.As the saying goes, it’s better to give than to receive, particularly at Christmas. The money will go to support Save the Children’s work to improve child literacy in the UK. More than £1.5 million has been raised from charitable donations from selling the book and a soft toy "on behalf of" Sainsbury’s, author Judith Kerr and publisher HarperCollins Children’s Books. The company said in its trading statement that the exclusive Mog's Christmas Calamity book had topped the UK bestselling book charts for four consecutive weeks. Why has she been brought back for the Sainsbury's advert Sainsbury's has teamed up with HarperCollins Children's Books and Judith Kerr to create a special Christmas story starring Mog to raise money for Save the Children and improve child literacy in the UK. Sainsbury’s and its agency commissioned author Judith Kerr to create a new children's story about her character, Mog the cat, and made it into a film. Mog died of old age in the final book, Goodbye Mog, published in 2002. The FTSE 100 company pointed to the campaign, created by Abbott Mead Vickers BBDO, as an example of its "good performance", despite reporting flat sales. ![]()
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